How Can You Step Into Chinese Market With Online Marketing?

We all know that it is not that easy for a foreign company or brand step into Chinese market.There are some ways that we all familiar with like joint venture and OEM or  ODM. But today I am going to introduce several new ways for foreign enterprises quick and easy to step into our huge market. 

A key benefit of using online channels for marketing a business or product is the ability to measure the impact of any given channel, as well as how visitors acquired through different channels interact with a website or landing page experience. The world is connected together with network and anyone can connect with other people you want to contact, that's ture right? So let think about if you want your products be well known of Chinese people. What should  you do first? Let me tell you that, the first step you need to start is to learn about what the most widely used app or social media in China and find out what they like and dislike, which is the same common sense as pursuing someone you have crush on.

First of all, As a social media, Weibo has a very fast communication speed based on its socialized self-propagation characteristics. Therefore, Weibo is often an excellent carrier for brand topic marketing and event marketing, quickly increasing brand voice.  Through the interaction between the brand and the user, the value-added service is provided through Weibo, so as to enhance the user's satisfaction with the Internet financial platform and increase the user's stickiness. Information disclosure on Internet financial platforms is not only a requirement of laws and regulations, but also an effective way to enhance user trust. Corporate Weibo is an important way of information exposure.

Second, In 2016, video content is experiencing unprecedented growth, but so far, the growth of video content has not reached its peak. According to relevant data forecasts, by 2017, 69% of Internet traffic will come from video consumption. Nowadays, many brand owners have also started their video content strategic layout, which mainly includes: brand introduction, brand promotion, product promotion, increasing user reach, promoting user participation, and business promotion. Content marketing is obviously not a traditional advertising placement. Content marketing is the packaging of Internet financial platforms or products into content. Content is the original form of advertising, which is the future trend.

The last one I am going to introduce is the wechat marketing and official account marketing. The biggest advantage of WeChat marketing is the ability to acquire precise customers and achieve precise marketing. The so-called precision is to target the real needs of consumers. All news push, product promotion and sales must be based on customer needs. The WeChat official account has achieved a 100% reach rate of promotion. Not only can the information be automatically pushed and presented in the user's smart terminal device, it can also satisfy the user's own search and search according to their own needs.