How Is Digital Marketing Works In China?

Digital marketing is the practice of using digital communication channels to promote products and services, so as to communicate with consumers in a timely, relevant, customized and cost-saving manner. Digital marketing includes many technologies and practices in Internet marketing (network marketing). The scope of digital marketing is broader, and it also includes many other communication channels that do not require the Internet, such as non-network channels, such as: TV, radio, SMS, etc., or network channels

The so-called digital marketing refers to a marketing method that uses the Internet, computer communication technology and digital interactive media to achieve marketing goals. Digital marketing will make use of advanced computer network technology as much as possible to seek the development of new markets and the excavation of new consumers in the most effective and cost-effective way.

In the era of digital economy, when traditional enterprises realize digitalization, they must pay attention to digital marketing as an important aspect, change marketing ideas, models and strategies that cannot meet their needs, and realize new marketing methods. Together with digital management and manufacturing, digital marketing, as a hot spot, will become one of the three important components of digital enterprises. Generally speaking, companies can only get normal profits in a fully competitive market. If they want to get excess profits, they must innovate. Innovation is a new combination of production factors. In the sense of economics, it includes not only technological innovation, but also marketing innovation. Among them, digital marketing is a typical thing of innovation.

Digital marketing has given new connotations to the marketing mix. Its functions mainly include information exchange, online purchase, online publishing, electronic currency, online advertising, corporate public relations, etc. It is the main marketing method and development trend of enterprises in the digital economy era.

Companies should adopt precise digital marketing programs. Based on digital marketing, marketers can categorize intended customers on the basis of effective search for customer resources, and publish personalized email messages or short message services to customers of various categories. All emails and short messages can use HTML code to write beautiful and personalized web pages, add related information hyperlinks and link tracking, so that marketers can well determine the success rate of advertising and the recipient’s attention to emails and products.

So what are the practical uses of digital marketing for companies? Marketing information management is not only an important aspect of the company’s corporate management of dealers, it allows companies to clearly know the actual profitability of each product and the use of resources and the development direction of the local market in the industry, etc. And through product information management, companies can also discover markets and spaces that have not been noticed before through digital marketing, and more importantly, prevent the impact of counterfeit products on the market. Digital marketing companies create greater benefits internally, and externally control distributors, centrally control the second batch of merchants, and downwardly control marketing terminals. Digital marketing is an improvement of the quality of traditional marketing. It also greatly improves the accuracy of business management through the application of information technology.