Analysis of Development of Chinese E-Marketing

Speaking of Chinese e-marketing, we alll aware thay over the years, the Chinese e-commerce market has changed a lot, revolutionizing the traditional system for both consumers and sellers. Chinese internet giants have made a real run to become the best e-commerce platform in China through the development of cutting-edge technologies.

E-marketing is an emerging product under the network economy, which has injected unparalleled vitality into the development of the world economy, and also provides a huge opportunity for developing countries like China to participate in international competition. The article starts from China's network marketing and discusses direct marketing , Relationship marketing, soft marketing and network integrated marketing and other e-marketing development theoretical background, analyzed and discussed the current situation of China's e-marketing development, combined with the development trend of network technology to explore the two new e-marketing trends of C2B e-marketing and web3.0 e-marketing The development prospects in China provide reference and reference for the development of China's electronic marketing. 

E-marketing has strong practical characteristics. Discovering the general methods and laws of e-marketing from practice is more practical than empty theoretical discussions. Therefore, how to define e-marketing is actually not the most important thing. The key is to understand the true meaning and purpose of e-marketing, that is, to fully understand the new marketing environment of the Internet, and use various Internet tools to provide effective support for corporate marketing activities. . This is why the practical methods of electronic marketing must be emphasized in the research of electronic marketing.

E-commerce marketing is not simply building a website and advertising on the Internet, but a series of planned, strategic, budget and effect analysis marketing tasks. The effect of corporate network marketing is not brought about by a single product promotion, but an integration. Enterprises and Internet information resources, so as to carry out targeted network marketing and promotion, in order to achieve low-cost, high-return business goals.