2025 AI Advertising Trends: Shenzhen Metro’s AI-Powered Guide Dog Case Study

16 December 2025

The application of artificial intelligence in digital advertising is evolving rapidly, enabling more accurate customer reach. Using insights from the innovative integration of AI in the public transit scene in Shenzhen, explore trends in precise ad targeting and cost-efficiency in marketing strategies by 2025.

AI-powered guide dog “Xiaosuan“ assisting visually impaired passengers in Shenzhen Metro, showcasing AI technology in advertising optimization

Enhanced Ad Precision Through AI

By integrating AI technologies such as deep learning and big data analytics, advertisers can better recognize behaviors and preferences among different user groups for customized ads that drive conversions. The example of "Xiaosuan," Shenzhen’s smart guide dog for visually impaired individuals highlights advanced AI techniques being translated to highly precise advertising strategies—customizing content based on behavioral and browsing patterns.

Real-Time Insights Improve Strategies

Real-time AI data analytics allows brands to continuously improve their campaign outcomes using metrics like engagement and click rate for instant optimization. By studying passenger behavior feedback similar to the real-time adaptive abilities of Xiaosuan, advertisers optimize content strategies, adjust投放 time slots, and enhance ROI by swiftly identifying underperforming elements to boost campaign success.

Personalization Fueled by AI

Advanced machine-learning capabilities enable tailored content experiences for diverse user demographics. Much as Xiaosuan adapts navigation for specific users based on feedback, advertisers can generate hyper-personalized ad creatives based on interests derived from browsing history, resulting in better interaction rates that improve the overall user experience.

Cut Cost, Boost Returns Through AI

AI helps businesses save costs while achieving higher profitability by targeting high-yield demographics effectively. As Xiaosuan’s route efficiency decreases unnecessary operations in metro travel similarly, AI in ads helps minimize inefficiencies through precision placement—reducing CPAs through strategic optimizations.

Expanding Globally with International AI Tactics

Leveraging global potential like “Xiaosuan” demonstrates successful applications abroad, breaking language barriers, and tailoring to cultural norms for effective marketing beyond domestic lines. With localized creative generation across markets enabled by AI, brands gain flexibility, ensuring campaigns resonate internationally through multi-lingual approaches and region-specific messaging.

Through the aforementioned case studies, we have seen the significant potential of AI technology in advertising. Beyond the success of Shenzhen Metro's intelligent guide dog "Garlic," another smart email marketing tool, Bay Marketing, also leverages advanced AI technology to help businesses precisely acquire potential customer information, build an intelligent customer data ecosystem, and rapidly enhance business performance.

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