The Strength of Digital Marketing In China

Nowadays, several factors have made China a popular region for businesses going global. With an ever-increasing internet penetration rate as well as an ever-growing online market, digital marketing becomes a priority of many businesses operating in China.

The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology and digital marketing for their marketing. Digital marketing has turn out to be crucial part of approach of many companies.

In the new millenium, the internet is the most powerful medium for business promotion as billions of people have access to it and they are the potential audiences to receive communications regarding your products and services. However, to be truly successful, digital techniques must be integrated with traditional media such as print, TV, and direct mail as part of multichannel marketing communications. More importantly, now more than ever, you need to be able to demonstrate the value of your work.

In China we find that companies without a digital strategy (and many that do) don't have a clear strategic goal for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones.  The dynamics will be different from traditional channels with different types of customer profile and behavior, competitors, propositions, and options for marketing communications.

So digital marketing helps you reach a larger audience than you could through traditional methods, and target the prospects who are most likely to buy your product or service. digital marketing enables you to conduct the research necessary to identify your buyer persona, and lets you refine your marketing strategy over time to ensure you're reaching prospects most likely to buy. Best of all, digital marketing helps you market to sub-groups within your larger target audience.

On the one hand, with digital marketing, you have complete control over where you choose to spend your money. Perhaps rather than paying for PPC campaigns, you choose to spend money on design software to create high-converting Instagram content. On the other hand, with digital marketing, you can measure the ROI of pretty much any aspect of your marketing efforts.

Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business's online branding assets — digital advertising, email marketing, online brochures, and beyond — there's a spectrum of tactics that fall under the umbrella of "digital marketing."